WHEN DETROIT BLOWS, DETROIT GROWS
Detroit Blows is a brand and business model born from our activism; our desire to actively participate in the revitalization happening in the Detroit community. We wanted to build a non-toxic, inclusive salon experience, while supporting the movements around it.
Our team has experienced first-hand that salons can be segregated spaces, and we’re inspired by the tremendous opportunity we have every day to rewrite that narrative.
Driven by and in support of female empowerment, we endeavor to deliver services, products and experiences, that build our community up; fortifying them with the self-confidence to go out and make meaningful contributions to the world.
Nia, Katy + Sophia
Co-Founder & CEO
Nia, along with Katy Cockrel and Sophia Bush, is a co-founder and the CEO of Detroit Blows, a one-stop, non-toxic finishing salon featuring express blowouts and beauty services. The salon also includes an impact-driven retail shop that houses a rotating line-up of socially conscious brands, from home goods to hair care products.
She is also the Chair of its affiliated philanthropic arm, Detroit Grows, which makes micro-grants to Detroit-based female entrepreneurs, and to programs helping women enter or reenter the workforce.
Prior to returning to Detroit, Nia was the Head of Strategic Partnerships and Social Innovation at Viacom, Inc. splitting time between New York and Los Angeles. In her position, she worked with all of the Viacom brands on division priorities and cross-promotional, marketing, programming and pro-social campaigns for key corporate, non-profit and talent partners including: General Motors, AT&T, Capital One, Taco Bell, The White House, The Bill & Melinda Gates Foundation, The United Way, Lady Gaga, Kendrick Lamar, Big Sean, Mariska Hargitay, LeBron James, Kelly Clarkson, and Sophia Bush.
As a producer, her projects have been nominated for Emmy, Peabody, NAACP, and Banff World Television awards.
Nia earned a B.A. in Film Studies from Columbia University, an Executive Education Certificate in Corporate Social Responsibility from Harvard Business School, and a professional certificate in Film Producing from New York University.
She has been recognized by People Magazine's 25 Women Changing the World, Inc. Magazine's 100 Female Founders, Entrepreneur Magazine's 100 Female Founders, Black Enterprise’s 40 Rising Stars Under 40, Dell’s #Inspire 100, and Create & Cultivate 100; and featured in Vanity Fair, Elle, Women’s Health, Essence, Refinery29 and Hour Detroit Magazines.
Nia resides in Detroit and Los Angeles, where she volunteers as a birth doula, oversees the philanthropic work of modern artist McArthur Binion, and continues to produce content at the intersection of entertainment and impact.
Katherine, otherwise known as Katy, is the vice president of public relations at StockX, the world’s first-ever
‘stock market of things.’ In her role, she is responsible for media relations, executive communications and
community relations. Prior to joining StockX, Katy was an Associate Vice President at Finn Partners where she
oversaw public and community relations for the agency’s clients. She was also previously the Director of
Strategic Communications at Ignition Media Group (IMG,) a boutique integrated marketing agency in
downtown Detroit. Over the course of her four-year tenure at Ignition, she built the agency’s PR practice from
the ground-up taking its client roster from two to more than 10. Prior to joining Ignition in July 2011, Katy was
the Small Business Programs Marketing Manager at the Detroit Regional Chamber.
A native Detroiter, Katy’s experience took her to London, Chicago and New York before returning to the city in
2009. She has worked at internationally renowned public relations agencies and in an in-house capacity as the
sole Public Relations Coordinator for Intermix, a 27-store luxury retailer headquartered in New York City.
Throughout her career, she has also held positions at Duffey + Petrosky, Fleishman-Hillard International
Communications in Chicago, Fingerprint Communications in New York and Franco Public Relations Group in
Katy has represented clients including Viacom, the Get Schooled Foundation, Macy’s, Motorola, The Salvation
Army of Southeast Michigan, the Michigan Economic Development Corporation (MEDC) and Polaroid.
She is the volunteer PR director for Detroit-based voter awareness initiative, Vote Detroit and also served as a
member of the host committee for Another Detroit is Happening, a week-long event launched in September
2012 to raise awareness of investment opportunities in Detroit. In June 2015, she was recognized as a Crain's
Detroit Business "twenty in their 20s" winner. She is a member of the Detroit Riverfront Conservancy’s active
professionals committee, Riviere 28, the Detroit chapter of the Public Relations Society of America (PRSA) and
the advisory board of Detroit SOUP, a micro-granting dinner that funds creative projects in and around Detroit.
She holds a dual B.A. in political science and public relations from Wayne State University where she was a
member of the David Mackenzie Honors Society. In 2015, the university recognized her with its annual Recent
Alumni award for outstanding professional achievement and community contributions.
Sophia Bush is an American actress, activist, entrepreneur, and global education access advocate. Bush is a
member of the Directors Guild of America in 2017 entered a talent and development deal with 20th Century
Fox TV. She starred in various independent projects, shows and movies such as the hit comedy John Tucker
Must Die, Incredibles 2, The CW’s hit drama One Tree Hill, and starred as Detective Erin Lindsay for 4 seasons
on Dick Wolf’s Chicago PD.
Bush has earned multiple Teen Choice Awards in the categories of "Choice Movie Actress: Comedy," "Choice
Movie Actress: Horror/Thriller" and "Choice Movie: Breakout Female."
Named one of the most charitable celebrities by CNN, Sophia devotes her free time to bettering girl’s
education and the environment. She inspires millions as she uses her personal platform and social media
influence to raise awareness and funds for great causes. Since taking to social media to share her passion for
change, Bush has inspired young people to join her in raising nearly half a million dollars for charity, built
three primary schools in Guatemala and Laos, and now serves as a global ambassador for Glamour's The Girl
Project. Her focus, with The Girl Project, is to break down the barriers the girls face to secondary school
education. They are currently working in 96 countries around the world.
Most recently, Sophia launched her podcast, Work in Progress. She features frank, funny, personal,
professional, and sometimes even political conversations with people who inspire Sophia about how they’ve
gotten to where they are, and where they think they’re still going. These discussions stem from her "aha"
moment of realizing you are allowed to be both a masterpiece and a work in progress, simultaneously.
Ricky Fraser is Head of Training and Talent Development at Detroit Blows. As a Los Angeles based hairstylist
with 7 plus years experience, he was a master stylists at blow dry salon chain, Drybar, before building his
clientele and a specialization in editorial and red carpet styling. Ricky has built a reputation for bringing an
artful eye to hairdressing.
As a founding member of the Detroit Blows team, Ricky helped hire and train the salon’s initial staff, and
makes quarterly trips to Detroit to onboard and train new hires, run continuing education clinics for team
members, and develop progress plans for team members. Aside from his work with Blows, he has been
featured in publications such as Modisch, Fantastics magazine and Runway, and his work has been
featured in global advertising campaigns for Blanc Noir, Boundless North, and The Expression Collection.
Head of Training &
Head of Creative & Retail
Co-Founder of Conscious Commerce with Olivia Wilde, as well as Creative Director at production company
Riot.House, and Producer of Global Citizen Festival, Barbara (Babs) is most passionate about creating
purposeful products & impactful experiences and sprinkling it all with a little rock n' roll. While she has
planted roots in Venice and Brooklyn, she calls her suitcase her “home”.