We grew up in Detroit, and after professional and life adventures took us across the globe, we found our way home. Our collaborative, Detroit-based work with clients such as Viacom, General Motors, United Way, and the Get Schooled Foundation, brought to light the truth that although young people were moving to Detroit, and making money in Detroit, they were still spending a significant amount of those dollars outside of the community. An exploration into filling a need we experienced first-hand — cost-effective, high quality quick blow dry services — led to the development of a model with reinvestment in the city at its core.
Detroit Blows is committed to the belief that Detroit’s current story is one of a “comeback,” and that reclaiming our narrative and building sustainable businesses is the best strategy to strengthen it as we move forward. The name is undoubtedly attention-grabbing and is meant to be a testament not only to the salon’s core business of blowouts, but to the the city’s resilience; it is a reappropriation of the long history of blows the city has withstood.
Our mission at Blows is to provide blowout hair styling services at a fair and equitable price point. Our single service, dual process model, incorporates both traditional and roller-set blow dry practices, designed to service all ethnicities and hair types.
Every decision we made was truly one made with intention. The intention of building a profitable, social enterprise that would enable us to do well by doing good, which is why $1 of every blowout service and a percentage of retail sales will flow into our philanthropic arm, Detroit Grows, directly supporting Detroit women in the form of micro-grants to female entrepreneurs and investments in programs that help women enter or reenter the workforce.
Remember… when Detroit Blows, Detroit Grows.